The Rewards of Rebranding
To teach the potential marketing benefits to rebranding, business schools often turn to the fascinating tale of the Patagonian toothfish. In the late 1970s, a Los Angeles seafood merchant named Lee Lantz happened upon the Patagonian toothfish while shopping at a...
Marks’ Mettle
Unless you’ve been marooned on a deserted island, you’re undoubtedly aware that this summer marks the fiftieth anniversary of the original summer blockbuster, Steven Spielberg’s Jaws. Jaws has been everywhere this summer. The original cast and crew have been doing...
Just “G” The Server
In business, financial success boils down to a business’s commitment to product, price, and/or service. Some businesses build their brand around quality of product, some around price, and others around service. For example, Apple focuses on product. Their customers...
The Duality of Fireworks
Fireworks are a Fourth of July tradition—and they have been since Americans celebrated the first Independence Day way back in 1777. The fireworks on that day were only orange though, not red, white, or blue. It would take inventors another sixty years to discover how...
Prefer to listen instead of read?
Explore the art of being a good teammate with audio selections from Lance Loya’s popular Teammate Tuesday blog.
